HTC Re Grip officially announced, a smart fitness tracker for serious athletes

HTC has now joined the fitness race, with the introduction of the HTC Re Grip - A smart fitness tracker which the company unveiled at today's HTC Utopia event at MWC 2015. Formerly known as the HTC Petra, the new wearable device looks solid, and is designed primarily with athletes and fitness enthusiasts in mind.

Grip is a combination of HTC's design prowess and Under Armour's sports expertise. The wearable is powered by the UA Record platform, using its sensors to help athletes track their sleep patterns and workout performance.

Grip is a contoured, waterproof band which follows your wrist without pinching your skin, catching onto clothing and equipment, or otherwise becoming an obstacle. It also has an 1.8-inch curved AMOLED display, which shows the time, distance, and notifications. The wearable has a 100mAh embedded battery and lasts up to five hours with GPS turned on, which means it won't be able to track a full Michael Phelps workout, but for the bulk of athletes, it will suffice. With the GPS off, Grip can go for up to 2.5 days on a single charge.

Compatible with Android and iOS devices, the HTC Grip will hit the North American market soon, dressed in Deep Teal and Lime. The price was not announced.