Microsoft Lumia 535 officially announced

Microsoft has announced its first self-branded Lumia smartphone - the Microsoft Lumia 535. The new Lumia is the first to not come with a Nokia branding and is here to bring "free integrated Microsoft experiences" to customers who can't afford expensive smartphones.

As expected, the Lumia 535 doesn't bring high end hardware and is the successor to devices like the Lumia 520 and Lumia 530. It features a 5 inch touch display with a 540 x 960 pixel resolution, 8GB of internal storage which can be expanded through microSD, a 1905mAh battery and a 1.2GHz quad-core Snapdragon 200 processor with 1GB of RAM. On its rear is a 5MP camera with LED flash, and you also get a 5MP camera in front, similar to the one found on the selfie-phone, the Lumia 730 (Lumia 735).

The new handset weighs 146 grams, and measures 140.2 x 72.4 x 8.8 mm (almost as thin as the 8.5 mm Lumia 830, which is the thinnest Lumia to date). The Microsoft Lumia 535 will be available in white, black, cyan, bright orange, bright green, and dark grey. China, Hong Kong and Bangladesh will be the first countries to get the handset, with other (unspecified) markets to follow. The handset is expected to retail for €110 before taxes and subsidies.

Microsoft will also offer various accessories for the Lumia 535 including, colorful cases, portable wireless speakers or the Coloud Bang speakers. 

On the software side, you get the latest version of Windows Phone 8.1 with Lumia Denim. This will give you access to all the latest features such as the Action Center, Word Flow, Live Folders and Cortana (where available). You also get various Microsoft services, such as Microsoft Office, Skype, OneNote, and 15 GB of OneDrive storage.

source - Microsoft